ABSTRACT
The study examined the impact of new product development on sales volume in Peugeot Automobile Nigeria Limited, Kaduna. The objective of the study is to examine how new product development on sales volume are being carried out by Peugeot Automobile Nigeria Plc, Kaduna. The survey research method would be adopted in this research. The finding further reveal that the techniques used in new product development on sales volume in Peugeot Automobile are basically the total assurance and consumer feedback. In conclusion, the new product development is very important to the existence of business organization because its survival depends on increase in sales volume. As such it was recommended that new product development on PAN Nigeria Limited should strengthen its marketing activities by monitoring competitive activities on a regular basis in order to identify areas of their weakness.
TABLE OF CONTENTS
Titlei
Declaration ii
Approval pageiii
Dedicationiv
Acknowledgementv
Abstractvii
Table of contentsviii
CHAPTER ONE:
INTRODUCTION
1.1Background of the Study1
1.2Statement of the Problem4
1.3Objectives of the Study7
1.4Significance of the Study7
1.5Research Questions8
1.6Scope of the Study8
1.7Limitations of the study9
CHAPTER TWO:
LITERATURE REVIEW
2.1Introduction11
2.2Definition of product 11
2.3Stages New Product Development 17
2.4Process of new product development21
2.5Reasons and Objectives of New Product Development26
2.6Product Life Cycle27
2.7Issues of sales27
2.8Summary of the Literature29
CHAPTER THREE:
RESEARCH METHODOLOGY
3.1Introduction30
3.2Research Design30
3.3Area of Study31
3.4Populations of Study31
3.5Sample Size and Sampling Technique31
3.6Instrument of Data Collection32
3.7Validation of Instrument32
3.8Reliability of Instrument32
3.9Method of Data Collection32
3.10Method of Data Analysis33
CHAPTER FOUR:
DATA PRESENTATION AND ANALYSIS
4.1Introduction34
4.2Characteristics of Respondents34
4.3Data Presentation and Analysis35
4.4Summary of Findings39
4.5Discussion of Findings39
CHAPTER FIVE:
SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1Summary 40
5.2Conclusion 42
5.3Recommendations43
Bibliography45
